Is Robert Parker Bad For Wine? – Wine Library TV’s Gary Vaynerchuk

Is Robert Parker Bad For Wine? – Wine Library TV’s Gary Vaynerchuk
Complete video at:

Wine Library TV host Gary Vaynerchuk predicts trouble for the wine industry because many brands have been “faceless” and “lazy” when it comes to building strong consumer relations. He ardently lays down the importance of providing genuine customer service to both build the brand and generate word-of-mouth buzz.

—–

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night?

Meet Gary Vaynerchuk, a 33-year-old self-trained wine and social media expert who has revolutionized the wine industry. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook, and YouTube to reach an untapped audience.

He hosts a daily webcast called “The Thunder Show” on tv.winelibrary.com that attracts over 90,000 viewers each day. Recently, his podcast become the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.

Called the “king of social media,” Gary is one of the first Facebook users to max out his friend limit, with over 17,000 pending friend requests. He is in the top 100 people followed on Twitter and was the keynote speaker at events like the 2009 South of Southwest Interactive conference and the New Media and Web 2.0 expos.

With CRUSH IT! he shows how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand.

Step-by-step, CRUSH IT! is the ultimate driver’s manual for modern business. – Booksmith

This entry was posted in Wine.

22 comments

  1. freesk8 says:

    I love to hear smart people argue with passion in their hearts.

    This guy is persuasive, and fun to listen to.

    I hope he makes a lot of money!

  2. Joseph Estril says:

    Winerys Suck at this, but as we found out with the Martin Sargent Fiasco, Murphy-Goode REALLY sucks at it.

  3. ken wilkey says:

    So true, stop letting Robert Parker decide what wine you drink, be adventuresome, choose for yourself!

  4. Exotic Wine Travel says:

    Awesome talk, and yes as the world moves more and more virtual this is vitally important. It is NOT easy and takes a TON of work but rewards can be tremendous

  5. Luzenildes Almeida says:

    He is a jealous guy… he evaluates and assess lots of wines, but his opinion has no importance for wine industry… probably he would like to be in the Parker shoes.

Comments are closed.